Apprenticeship as Management Assistant for Marketing Communication 2027

From idea to campaign: You develop creative communication concepts – from the first idea to implementation in print, online and social media. Marketing mix & media planning: You learn how to define target groups, plan advertising measures and effectively use the right channels. Keeping an eye on trends: You conduct market analyses, observe competitors and help develop our strategies further. Teamwork with agencies & partners: You work with internal departments, creative agencies and service providers – on an equal footing. Content & web maintenance: You look after content on our websites and ensure everything stays current, appealing and SEO-fit. Engagement and project work: Get involved in exciting projects, e.g. on topics like sustainability or social commitment, or become a training ambassador and accompany us to school events and training fairs. This way you develop professionally and personally.

• Development of creative communication concepts from idea to implementation in print, online and social media
• Definition of target groups, planning of advertising measures and effective use of appropriate channels
• Conducting market analyses, observing competitors and further developing strategies
• Collaboration with internal departments, creative agencies and service providers
• Maintenance of website content, ensuring currency, attractiveness and SEO fitness
• Engagement in projects on topics such as sustainability or social commitment, activity as training ambassador at school events and training fairs

• Very good secondary school leaving certificate, entrance qualification for universities of applied sciences or (subject-specific) university entrance qualification
• Interest in marketing, media and digital trends
• Creativity & feeling for language – you enjoy writing and have a sense for good ideas
• Organisational talent and thoroughness, even with complex tasks
• Good communication skills and team spirit
• First experience with digital tools, image editing or social media is an advantage