Social Media Manager

We develop strong brands in Bielefeld that inspire worldwide: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. In our specialist unit eWolff, we work on tapping new target groups and business models on digital channels or taking existing channels to a new level. Together we want to grow globally. Are you in?

Strategic and operational development of our social organic activities for various brands and building a strong, target-group-oriented brand presence on relevant platforms. Planning, control and optimization of content and campaign measures in close coordination with internal brand teams and at the interface to performance marketing. Responsibility for monitoring and analysis of our online marketing activities and derivation of concrete optimizations for content, campaigns and channels from relevant performance data. Professional guidance of working students and active knowledge transfer within the online marketing team. Co-designing the further development of our online marketing team – particularly in the areas of internationalization, cross-channel collaboration, efficient processes and meaningful use of AI.

Successfully completed training or a degree in marketing, communication, media, business administration or a comparable field. At least 2 years of professional experience in paid social or social media management with a good understanding of multi-channel mechanics and relevant KPIs. Experience in the professional use of AI tools and high motivation to delve deeply into AI agents, prompting, automation and new marketing technologies. Strategic, analytical and innovative thinking with the ability to derive concrete use cases, processes and recommendations for action from new developments, technologies and trends. Confident handling of relevant social media, analytics and campaign tools, ideally e.g. Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager or Google Analytics. Strong communication skills, initiative and enjoyment of sharing knowledge with the team. High flexibility and a pronounced hands-on mentality.

Flexibility: Trust-based working hours, mobile working & 30 days off. Wolfferia: Daily fresh and balanced cuisine in our factory restaurant. AI for all: own AI tool WolffGPT Studio, suitable training in our AI Academy & participation in real use cases from the company. Sports & Events: Road bike rides, cooking events, Christmas market & more. Compatibility: Advisory services & more from Viva Family Service, chance for a place in the 'Werksgarten' daycare center right around the corner. Training & Development: Language courses, seminars, e-learnings, knowledge sessions & more. Mobility: JobRad, JobTicket, e-charging stations & free parking. Discounts: Discounts on our products & corporate benefits. eSpace: Modern (co)working space & the best coffee in town.