Online Marketing Manager with Focus on Performance, Media Strategy and AI

We develop strong brands in Bielefeld that inspire worldwide: ALCINA, Alpecin, Bioniq®, KAREX, Linola, Plantur and Vagisan. In our specialist unit eWolff, we work on tapping new target groups and business models on digital channels or taking existing channels to the next level. Together we want to grow globally. Are you in?

Strategic further development and operational control of cross-brand and international online marketing activities with a focus on performance, media strategy and AI-supported ways of working. Identification of potentials along the digital customer journey and translation into effective measures, tests and scalable campaign approaches in close cooperation with local brand management and internal interfaces. Development, testing and optimization of AI agents, prompts and workflows for campaign planning, analysis, testing and the derivation of concrete actionable recommendations as well as their transfer into pragmatic, understandable and team-friendly processes. Further development of cross-channel media and measurement approaches including robust KPI logics, testing roadmaps and cross-media analysis methods. Derivation of concrete optimization measures from data, test results and market impulses. Active impetus for modern digital marketing methods as well as knowledge building and knowledge transfer within the team.

At least 4 years of professional experience in performance or online marketing and a solid understanding of multi-channel mechanics, KPIs, testing and data-driven campaign management. Proven experience in the professional use of AI tools and high motivation to delve deeply into AI agents, prompting, automation and new marketing technologies. Strategic, analytical and innovative thinking with the ability to translate new technological possibilities into concrete use cases, processes and actionable recommendations. Clear and persuasive communication skills and the ability to convey complex content understandably to the team and interfaces. High flexibility, hands-on mentality, and a proactive and solution-oriented way of working.

Flexibility: Trust-based working hours, mobile work & 30 days off. Wolfferia: Daily fresh and balanced cuisine in our company restaurant. AI for all: proprietary AI tool WolffGPT Studio, suitable training in our AI Academy & participation in real use cases from the company. Sport & Events: Road bike rides, cooking events, Christmas market & more. Work-life balance: Consulting offers & more from Viva Family Service, chance for a spot in the 'Werksgarten' daycare right around the corner. Training & Development: Language courses, seminars, e-learnings, knowledge sessions & more. Mobility: JobRad, JobTicket, e-charging stations & free parking. Discounts: Discounts on our products & Corporate Benefits. eSpace: Modern (co)working space & the best coffee in town.