Performance Marketing Coordinator SEA & Analytics

Easyfairs organises over 200 events each year in more than a dozen European countries. Its Munich office is seeking a Performance Marketing Coordinator SEA & Analytics for a permanent, full-time position starting immediately.

• Performance marketing: Plan, manage and improve campaigns across Google and Microsoft Ads, paid social and display advertising, partly with the agency
• Marketing consulting: Advise event teams on channel strategies, best practices and performance improvements, and act as the main contact for online marketing topics
• Data analytics and reporting: Create KPI reports and dashboards, for example in Looker Studio, and use them to identify findings and recommend actions
• Tracking and analytics: Maintain and improve web tracking, including Google Tag Manager, GA4, Consent Mode and a consistent UTM structure
• Email marketing: Coordinate effective email campaigns and newsletters with the event teams and the email marketing and automation specialist, including tracking
• Trends and innovation: Monitor current online marketing trends and include relevant developments in campaign planning

• Education and experience: Initial practical experience in data-driven performance marketing, ideally with proven success in developing and carrying out digital marketing strategies
• Digital marketing: Sound knowledge of paid social, native advertising, SEM and the Google, Microsoft and LinkedIn advertising platforms
• Technical understanding: Very good knowledge of analysis and optimisation tools such as GA4 and Google Search Console, plus experience with email marketing and automation tools, ideally Salesforce Marketing Cloud
• Communication: Strong communication skills and confident written expression
• Working style: Independent, reliable and focused on results, with a strong interest in digital marketing
• Languages: Very good spoken and written German and English; other languages are a plus