Fashion Studies & Luxury Brands (B.A.) | Dual Study Programme

A dual bachelor's degree at the University of Applied Management combining fashion design with business knowledge. Subjects include design, trend analysis, textile technology, marketing and sustainable supply chains.

• Fashion drawing: Put your vision of a flowing evening dress on paper before the fabric is cut.
• Psychology, perception and aesthetics: Understand the effect of clothing and use this knowledge to design collections.
• Shape and line development, colour theory: Explore the effects of lines and colour palettes.
• Digital fashion design: Create realistic 3D models and test colour and material combinations without physical prototypes.
• Consumer behaviour and trend analysis: Analyse Instagram and TikTok data to predict upcoming fashion trends.
• Materials and textile technology: Select suitable materials for garments.
• Fashion industry business models: Design a brand concept that sells directly to customers.
• International supply chains and sustainability: Plan fair, transparent and environmentally friendly supply chains.