Football Management (B.A.) | Dual Study Program

You are the engine in the engine room of success. You negotiate the sponsor deal that finances the new youth academy. You analyze the performance data that reveals the next top transfer. You perfect the processes so that 50,000 spectators on match day become an impregnable fortress. Games are won on the pitch. In your office, the course is set for that. Less effort, more career potential: In the Dual-Plus study program, 47% of your exam performances take place in the company. This means learning and working locations are massively synchronized. Stronger than at any other university. Financial independence: In the Dual-Plus study program, the employer pays your tuition fees. But that's not all: on top of that you also receive a salary. According to Studyflix, dual students earn between 900 and 1200 € gross per month. Shield in times of crisis: A good idea from you to work on your own career during your studies. This puts you one step ahead of most students. Dual Plus is your shield against economic crises and inflation. Skills that employers love: Dozens of practical projects and real-life case studies drive your personal growth. This gives you exactly the skills that are in demand on the labor market … and are particularly well paid. Marketing management in football: You plan not just a friendly match in the USA, but a complete summer tour that opens up a new generation of fans and attracts sponsors from Silicon Valley. Event management in football: You organize a Champions League home game for 80,000 fans and ensure that from the arrival of the away fans to the press conference everything is a perfect and safe experience. Talent development & promotion structures: You design the career path for a 16-year-old top talent that leads him into the professional starting lineup through targeted loan deals and individual training plans. Football Analytics: Instead of spending millions on a known name, you use data to discover an inconspicuous player in the second division who statistically fits perfectly into the coach's system. Financial management in football: You structure an 80-million-euro transfer so that the transfer fee is amortized over several years and the club complies with UEFA's strict Financial Fair Play regulations. Scouting & squad planning: You plan the squad not just for the next season, but for the next three years and identify today the successor for your aging top striker. Controlling in football: You analyze the budget of the medical department and prove to the board with numbers that the investment in a cold chamber reduces player downtime. Marketing rights in football: You negotiate the contract for an "All or Nothing" documentary about your club with Netflix and thus secure the club worldwide presence and a seven-figure revenue source. Sports Director Head of Youth Academy (NLZ) Technical Director Head of Football Analytics Licensed Player Agent Head of Finance & Controlling Director of Partner Management & Sponsoring Manager Licensing & Club Development Head of Matchday Organization Manager Digitalization & Sports Technology The University of Applied Management (HAM) is a private, state-recognized university with a focus on future topics as well as case-study and project-based learning. Their action competency model ensures a 360-degree development of students, who build not only professional competence but also methodological, social and personal competencies as well as future skills. HAM offers flexible study models, including a semi-virtual model and a dual study program with strong synchronization between university and company. Both models enable optimal compatibility of studies and career. With over 3500 students, HAM is the largest private university in Bavaria.

• Marketing management in football: You plan not just a friendly match in the USA, but a complete summer tour that opens up a new generation of fans and attracts sponsors from Silicon Valley.
• Event management in football: You organize a Champions League home game for 80,000 fans and ensure that from the arrival of the away fans to the press conference everything is a perfect and safe experience.
• Talent development & promotion structures: You design the career path for a 16-year-old top talent that leads him into the professional starting lineup through targeted loan deals and individual training plans.
• Football Analytics: Instead of spending millions on a known name, you use data to discover an inconspicuous player in the second division who statistically fits perfectly into the coach's system.
• Financial management in football: You structure an 80-million-euro transfer so that the transfer fee is amortized over several years and the club complies with UEFA's strict Financial Fair Play regulations.
• Scouting & squad planning: You plan the squad not just for the next season, but for the next three years and identify today the successor for your aging top striker.
• Controlling in football: You analyze the budget of the medical department and prove to the board with numbers that the investment in a cold chamber reduces player downtime.
• Marketing rights in football: You negotiate the contract for an "All or Nothing" documentary about your club with Netflix and thus secure the club worldwide presence and a seven-figure revenue source.
• Sports Director
• Head of Youth Academy (NLZ)
• Technical Director
• Head of Football Analytics
• Licensed Player Agent
• Head of Finance & Controlling
• Director of Partner Management & Sponsoring
• Manager Licensing & Club Development
• Head of Matchday Organization
• Manager Digitalization & Sports Technology