Sports Journalism (B.A.) | Dual Study Program

This direct line to the industry decides everything. While others sit in the library, you stand in the editing room of your first TV report. While others read about target groups, you build a real community on social media. While others study for exams, you produce your first podcast with feedback from pros at SKY and DAZN. You don't collect credit points with us, but milestones for your career. Your degree is not a certificate. It's proof that you can deliver from day one. Research and investigative journalism: You uncover not only the official transfer fee of a player, but research the secret contract clauses the club would rather keep. Data in journalism - research and preparation: You analyze a season's running data to prove that the supposedly lazy striker is actually the strategically most important player on the pitch. Interview design: You learn the questioning technique that gets a coach after a bitter defeat to give you an honest insight into the locker room instead of the usual phrases. News agencies and local journalism: You turn the impending insolvency of the local handball club into a gripping story for the national news agency and show what really counts at the grassroots. Radio and podcast: You produce a goosebump podcast episode about a legendary cup final, using original stadium sound and emotional storytelling to transport listeners back to the stands. Moderation and studio moderation: You confidently moderate the analysis after a Champions League final and lead the debate with experts in the studio even when technology suddenly fails. Digital, online and social media content management: You create a viral Instagram reel from a boring press conference by finding the one decisive human moment and pairing it with the perfect sound. Live commentary: You commentate the decisive 90 seconds of a basketball thriller live and bring the drama, tactics and emotions to the point while the game explodes before you.