Business Psychology (B.A.) | Dual Study Program

Dual bachelor's degree in Business Psychology at the Hochschule für angewandtes Management. In the Dual-Plus program, 47% of your exam work takes place at the company, so study and work are closely linked. Graduates work where people and markets meet, for example as neuromarketing specialists, New Work designers or digital transformation managers.

• Social psychology: you analyze why the loudest idea often wins meetings instead of the best one
• Differential psychology: you put together project teams that make the most of their individual strengths
• Organizational psychology: you design structures that promote creativity and motivation
• Advertising and consumer psychology: you develop campaigns that appeal to the target group's unconscious wishes
• Customer experience management: you shape a consistently positive customer journey
• Digital transformation: you support companies in introducing new software
• Leadership and leadership tools: you learn coaching and feedback as a leader
• Sustainable personnel development: you design individual career paths