Dual Study Programme in Retail (Bachelor of Arts) 2027

A three-year dual study programme with alternating theory and practical phases. The theory takes place at Heilbronn University of Cooperative Education, while the practical phases prepare you for a responsible position in sales.

• Combine theory and practice in the three-year dual study programme
• Study retail marketing, finance and human resources
• Learn stock replenishment, product presentation and inventory planning in different stores
• Ensure quality, freshness and cleanliness
• Lead employees, analyse performance figures and implement store concepts

• University entrance qualification or higher education entrance qualification with completed theoretical and practical components
• Good grades in mathematics, German and, where applicable, economics
• Committed approach to work and interest in the dynamic retail sector
• Enthusiasm, determination and a strong sense of responsibility
• Strong communication skills and an entrepreneurial mindset
• Independence combined with strong teamwork skills
• Good to very good English skills for the International Retail Management specialisation
• Reliability and flexibility for mobile work within the region