Dual Study Program in Business Administration (B.A.), Retail Management Focus - Students, Greater Böblingen Area
Original title: Duales Studium BWL (B.A.) Schwerpunkt Handelsmanagement - Studierende(m/
Start Date
On request
Sector
Retail
Salary
Competitive salary
Listing data as of October 28, 2026
About this Apprenticeship
Three-and-a-half-year dual study program in business administration with a focus on retail management. The theoretical phases take place at IU, while the practical phases are completed in different Deichmann stores. The program prepares you for a management position or further roles in sales.
What You'll Learn
You will complete two days of theory per week at IU and three days of practical work in different Deichmann stores. You will specialize in sales and coordinating activities across different sales channels, learn store operations and contribute to day-to-day business. You will also complete a practical phase at a Deichmann store abroad.
Requirements
General university entrance qualification with good grades; interest in retail and ideally initial practical experience in retail; physical fitness, responsibility and reliability; commitment and a strong willingness to learn and perform; communication and teamwork skills.
What We Offer
Above-collective-agreement salary including holiday and Christmas pay; employee discounts, benefits portal and employee events; development opportunities, e-learning programs and the possibility of an international assignment; support fund and company pension; trainee mentor; tuition fees covered; guaranteed takeover as a sales trainee after a good degree, with further internal development opportunities.
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