Dual Study Programme in Retail Management (Bachelor of Arts)

The dual study programme combines theoretical knowledge with practical work in a store. You study in blocks at one of six partner universities and work five days a week in different shifts from Monday to Saturday.

Building retail knowledge in sales, products and processes; advising customers in the store and handling digital customer enquiries; supporting department managers with daily tasks; contributing personal ideas; working independently while coordinating with store management; participating in the trainee project week and trainee store.

(Advanced) secondary school certificate by the start of the programme; openness, commitment and strong communication skills; sense of responsibility, assertiveness and ambition; mobility and flexibility for assignments in different stores in the region; enthusiasm for retail, ideally with initial experience from a part-time job or internship.

Graduated pay of €1,400 in the first, €1,800 in the second and €1,950 in the third year, plus a pro-rated holiday and Christmas bonus; full payment of tuition fees; monthly mobility bonus of up to €30 net; six weeks of annual leave; personal buddy; varied product, system, sales and soft-skill training; increasing responsibility and leadership tasks; 15% discount at OBI and obi.de; heavily discounted company bike.