Intern Cross-functional Projects Brand & Media (AI Visibility / Young Target Group)

Great idea to start your career with us! As one of Germany's largest insurers, we invest with passion in our young talents. You will find us in the Brand, Product and Existing Customer Management department in the Marketing and Customer Management division. Here we are responsible for the strategic brand management of R+V: We design emotional communication measures, control high-reach advertising campaigns and create sustainable customer relationships through smart customer journeys and content strategies. Specifically in the Brand and Media team, we are the creative heart and the strategic voice of R+V, which we carry to the outside and inside through the appropriate media channels. Become part of our team and immerse yourself in your internship in a world of changing marketing, digital brand management and communication where the customer perspective is at the center!

• GEO / AI Visibility: You support us in implementing measures to increase our visibility in LLMs, if applicable you independently take over partial measures from the project
• Success Measurement: You independently monitor and analyze the measure tracking for GEO
• Young Target Group: Participation in the initiative to develop young customer target groups: Identification of digital customer touchpoints, support in UX tests, development of new target group approaches, potential analyses
• Study-based Needs Derivation: Data-based identification of customer needs in the young target group
• Gaming and Social Media: You contribute impulses for topic setting of young target groups in the area of gaming and social media trends
• Market Watch: You conduct competitive research and analyze the creative implementation, branding and spendings of the competition
• Data & Onsite Analysis: Independent setup and maintenance of performance dashboards in Google Looker Studio to measure user behavior

• You are studying Media Management, Business Administration, Digital Marketing, Media Studies, Communication or a similar course with a focus on Marketing
• You know what LLMs are and what SEO and GEO mean
• You already have basic knowledge of online marketing terminology (Digital Marketing)
• You have a good understanding of digital media and modern communication and AI tools like ChatGPT, Copilot, Gemini are part of your daily routine and you enjoy trying out new tools
• Handling PowerPoint and Excel (e.g. pivot tables) is routine for you
• Fun with gaming and active use of social media would be great but is not a must
• You are creative, show initiative but also enjoy analytical work with numbers