Dual Study Program: Business Administration Retail Management - 2027

Your dual study program in Business Administration Retail Management at DHBW Heilbronn lasts six semesters and concludes with a Bachelor of Arts degree. In addition to fundamentals such as business administration, economics, and mathematics, you will deal with retail marketing, digitalization in retail, as well as human resources management and leadership. Furthermore, you can deepen your knowledge through exciting elective subjects such as "Trends in Consumer Goods Retail" or "Opportunity and Risk Management in Consumer Goods Retail". During the practical phases at Marktkauf, you will get to know the various areas of a market and can apply your theoretical knowledge directly in everyday work. This way, you gain valuable experience, take on responsibility step by step, and lay the foundation for your professional future in retail.

Get to know everyday market life: You learn the various areas of retail – from product presentation and customer consulting to market organization and employee leadership. Understand business administration: You deal with business processes, analyze key figures, and learn the connections between market, logistics, and administration. Co-design the assortment: You gain insights into our diverse assortment, participate in assortment design, and learn how sales-promoting measures are planned and implemented. Take responsibility: You contribute your own ideas, support organizational tasks, and gain first leadership experience, e.g., during vacation replacements. Connect theory and practice: In regular three-month cycles between DHBW Heilbronn and your Marktkauf market, you connect your theoretical knowledge with practical experiences on site.

School leaving certificate: Abitur or Fachhochschulreife with good grades Interest: Enthusiasm for food retail and business contexts Appearance: Confident demeanor, sociability, and enjoyment in dealing with people Commitment: Initiative, willingness to perform, and a reliable work ethic Team spirit: Enjoyment of teamwork and willingness to take responsibility